Sacramento Web Design

Press Release

Why Whisper When You Can Shout?

American Web Services creates greeting card customization for print retailer

SACRAMENTO, Calif., Nov. 23, 2007 – American Web Services, an Internet solutions company, has launched a new e-commerce web site and fulfillment portal for PaperShouts, a San Jose custom print retailer specializing in fast delivery of personalized printed products.

The site features the ability for an online shopper to upload their personal photos and customize the text for the specific occassion. The new web site is optimized for the customization and delivery of emotionally powerful, quality printed materials like holiday cards, graduation invitations, baby announcements and coordinated wedding cards. "We knew we got it right when customers that usually ordered from our competitors were ordering from PaperShouts because they like the new designs," said Stephen Dix, Chief Operations Officer for PaperShouts.

"This project was deployed on a expedited timeline," said Ed Williams, Chief Technology Officer for American Web Services. "We ended up running two project teams in parallel to delivery the site for the holiday season." The first team customized an ArrowClick E-Commerce System to provide the front-end ordering capability while a second team developed the back-end imaging software to create real-time previews of the customized products.

American Web Services develops and hosts e-commerce systems for a number of organizations, including Central 4 Wheel Drive, Wine Country Gourmet, ERA Realty Center, and CENTURY 21 Select.

About American Web Services, Inc.
American Web provides innovative Internet solutions for businesses worldwide. Its high-performance hosting, award-winning web design and easy-to-use software helps its clients provide greater customer satisfaction and improved employee morale. American Web is headquartered in Sacramento, California and also offers services through the River City Internet and ArrowClick brands. Additional information is available at http://www.americanweb.com.

About ArrowClick Software
This modular, integrated suite of productivity applications enables customers to deploy and easily maintain Internet services to both external and internal audiences. Millions of Internet users and leading organizations in the Financial Services, Real Estate, Retail, Health Care and Association industries are served by ArrowClick Software.

Trademarks
American Web Services and ArrowClick Software are trademarks of American Web Services, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contacts:
Benjamin Richards, Media Relations, 916-443-6733 x111
Brichards@AmericanWeb.com
James W. Barker, President, 916-443-6733 x101
JBarker@AmericanWeb.com