Sacramento Web Design

Press Release

Making Tracks On The Web

American Web Services optimizes online marketing for Central 4 Wheel Drive

SACRAMENTO, Calif., May 9, 2006 – American Web Services, an Internet solutions company, has been chosen to optimize the online advertising campaign for Central 4 Wheel Drive, a west coast retailer of truck parts and accessories.

"Most companies approach Search Engine Optimization from the perspective of positioning or traffic," said Ed Williams, Chief Technology Officer for American Web Services. "We prefer to focus on driving down the cost-per-sale." American Web Services uses a proprietary mix of marketing research and technology to track and analyze the actual sales generated from online campaigns.

American Web Services started the process by creating a number of branded web sites featuring Central’s Jeep and Volkswagen product lines. "We had been managing our own online campaigns for years and wanted to go further," said Jim Stommel, Marketing Director for Central 4 Wheel Drive, “American Web Services helped us get even more out of our online marketing budget.”

American Web Services has successfully optimizes the online marketing for a number of organizations, including Assured Marketing, Wine Country Gourmet, ERA Realty Center, and CENTURY 21 Select.

About American Web Services, Inc.
American Web provides innovative Internet solutions for businesses worldwide. Its high-performance hosting, award-winning web design and easy-to-use software helps its clients provide greater customer satisfaction and improved employee morale. American Web is headquartered in Sacramento, California and also offers services through the River City Internet and ArrowClick brands. Additional information is available at http://www.americanweb.com.

About ArrowClick Software
This modular, integrated suite of productivity applications enables customers to deploy and easily maintain Internet services to both external and internal audiences. Millions of Internet users and leading organizations in the Financial Services, Real Estate, Retail, Health Care and Association industries are served by ArrowClick Software.

Trademarks
American Web Services and ArrowClick Software are trademarks of American Web Services, Inc. Microsoft and Windows are registered trademarks of Microsoft Corporation and/or its affiliates. Other names may be trademarks of their respective owners.

Contacts:
Benjamin Richards, Media Relations, 916-443-6733 x111
Brichards@AmericanWeb.com
James W. Barker, President, 916-443-6733 x101
JBarker@AmericanWeb.com