Online Marketing and SEO

American Web Services has developed a number of proven online marketing strategies that leverage the unique advantages of both organic (unpaid) and PPC (paid) advertising. We use input from the various ad networks, analytics and statistics programs and conversion tracking systems to determine where your marketing dollars are best spent online.

Position vs. Traffic vs. Sales

In addition to managing search engine position for particular keywords and the amount of traffic those keywords generate, we also concentrate on what matters to you - sales. We don't just bring people to your website, our optimization process attempts to maximize the desired outcome for each visitor. Below is a sample of one of our client reports highlighting sales and cost per sales, the measure of success.

Organic vs. Paid

Some companies provide "SEO" to optimize your web site for organic positioning. Others provide an ad placement service and manage your online advertising purchases. American Web Services uses a blended strategy that brings the best elements together. We leverage the detailed cost and performance tracking of paid advertising and the broader exposure of organic advertising to tune your campaign for the best results.

Which Search Engines?

There are numerous search engines that offer both organic and paid positioning. Depending upon your target markets, one search engine or keyword category may perform better than another. For example, an older audience might respond better to ads in Yahoo or a female audience may get a better response from AOL. We track performance across keywords, ad copy and search engines to determine which techniques deliver the best results for each audience.

What You Get

Each of the online ad networks offer many ways to position and price your advertising. American Web Services manages the time - and data - intensive processes that increase the effectiveness and decrease the cost of your online marketing. We provide all the services needed to optimize your website for the best search engine positioning and to track the desired response from the visitors to your web site. Every month, you will receive reports of your campaigns, traffic and results from your dedicated marketing advisor. While we do charge fees for our services, the end result is that we make your online marketing budget go farther than ever.

American Web Services specializes in practical approaches to doing business on the Internet. We invite you to contact one of our search engine professionals by calling 800-425-3919.